Everyone hears about multi-million dollar bloggers, but the truth is that for small brands in particular, going after the biggest fish in even a niche pond can be unaffordable. However, not all bloggers charge, and if you have some money to spend, working with smaller blogs can give you more bang (credibility, SEO juice, and sales) for your buck than being featured on larger blogs.
Everyone hears about multi-million dollar bloggers, but the truth is that for small brands in particular, going after the biggest fish in even a niche pond can be unaffordable. However, not all bloggers charge, and if you have some money to spend, working with smaller blogs can give you more bang (credibility, SEO juice, and sales) for your buck than being featured on larger blogs.
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